Responisble: Prof. Dr. Heike Willax
Mandatory Master Course International Business Management and Sustainability (IBS), 3rd semester
Students get to know the key elements defining a strategy.
Based on case examples they gain insights in the integral parts of the external and internal analyses of a company.
They learn about strategic principles and different strategy types.
- Trainer/in: Ulrike Reck-Obert
- Trainer/in: Moritz Sieber
- Trainer/in: Heike Willax