By visiting this course you will be able to understand fundamentals of business markets and business marketing, and what firms should know about when
* managing and competing in business networks
* purchasing and structuring supplier management
* managing distribution on business markets
* organizing sales management on business markets
The relevant content is presented and discussed during courses.
The courses as well as the material used in course are the basis for a case study preparation
This semester you will elaborate a "real" case study
- Trainer/in: Thomas Rainer Fuß
- Trainer/in: Moritz Sieber