By visiting this course, you will be able to understand the fundamentals of business markets and business marketing, and what firms should know about when.
- managing and competing in business networks
- purchasing and structuring supplier management
- managing the distribution on business markets
- organizing sales management in business markets
- applying brands on business markets
Throughout the course, you will elaborate on a "real" case study. You will be working in international teams/individually and address the case study solutions.
Instructor: Mr. Alireza Ahmadi/Prof. Dr. Barbara Niersbach
- Trainer/in: Alireza Ahmadi
- Trainer/in: Nayan Kadam
- Trainer/in: Barbara Niersbach